Whether your business aims to sell make-up door-to-door or operate a commercial cleaning franchise, you must do market research (you sole-proprietors thought you could get out of this, didn’t you?). This is where you will learn about your market, potential customers and competitive environment. Doing so will give you a 360 degree view of the lay of the land, help you map out the best possible market approach, and assist you in writing your impending business plan.

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