Facebook's YouTube competitor is pivoting to older audiences as teens tune out and publishers balk

Facebook's YouTube competitor is pivoting to older audiences as teens tune out and publishers balk

By / Technology / Monday, 26 November 2018 19:28

As Facebook struggles to find an audience for its YouTube competitor, Watch, the company has been talking to some media companies about focusing its efforts on audiences 30 years and older instead of teens and younger millennials.

The move signals more troubles for Facebook's video ambitions. Expansion in video, messaging, and Stories are key for the future of Facebook, CEO Mark Zuckerberg said during a call with analysts in October.

 

Read more at CNBC.

Author

NexPro Media Staff

NexPro Media Staff

Leave a comment

Please publish modules in offcanvas position.